Cristiano Ronaldo is used to inspiring people for his on-the-pitch exploits but the footballing superstar is now trying to do so off-it for a far greater cause.
The Real Madrid forward has teamed up with Abbott, a global leader in infectious diseases and diagnostics, to launch a campaign to inspire the youth of today to help save lives by becoming lifelong blood donors.
Titled #BETHE1DONOR, the movement, launched on Thursday, has been driven by the significant shortage of young people giving blood currently.
'We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,' Ronaldo said.
'That's why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.'
Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
No comments: